Organizing museums
in digital cultures

A European Haniel Program Winter Academy

7.–12.11.2021, Bern (Switzerland)

© Zentrum Paul Klee, Bern

Besides the university, the museum is one of the oldest forms to think about and effectuate the organization and representation of knowledge, its history of ideas and its repertoire of artifacts and objects. The museum is currently undergoing an enormous shift in how it performs its own functions, propelled by the ubiquity, everydayness and agencies of digital infrastructures, information technologies and media platforms.

These socio-technical conditions are closely related to a broader societal shift towards an experience economy and the culturalization of urban life. They turn museums into exemplary sites of organizational change through and with digital media. Encompassing yet going beyond phenomena such as the digitization of »analogue« collections, online appearance, cultural marketing and museum pedagogy, today’s technological and cultural transitions call for a deeper exploration and reflection of the museum as key organizational site of knowledge, experience and sociality.

This Winter Academy will investigate the organizational challenges that museums face in digital cultures, and reflect upon responses and new practices of organizing. Students will have the unique opportunity to empirically engage with selected Swiss museums, e.g. their curators, technicians and managers. Joined by researchers of all participating universities as well as guests, we will jointly work towards an exhibition of the students’ findings on the museum as organizational site for, and in, digital cultures.

Therefore, the course “Organizing museums in digital cultures” has as learning goals, 1) understanding the changing positions and approaches of contemporary museums and how they relate to digital technologies; 2) setting up and implementing a field study of/in an important museum; and 3) constructing an exhibition experience (that exhibits the museum in the museum).

The Academy is organized in conjunction with the »Sustaining Digital Cultures for Museums« project supported by Migros Pioneer Fund, and will be carried out in cooperation with leading Swiss art museums as well as Leuphana University Lüneburg’s Centre for Digital Cultures.

The Academy will have its base in Bern, Switzerland. Thanks to the generous support of the Haniel Foundation, we can offer free accommodation as well as supporting (train) travel to Bern and back.

For Lüneburg students: If you would like to participate please send an email to until October 15th, 2021, including max. 1 page on your motivation why you would like to attend the Winter Academy. You will then be notified about the possibility to participate until October 18th, 2021.

Please note that proof of vaccination or recovery from Covid-19 might be mandatory (2G).

Faculty and participating institutions

Armin Beverungen is (since October 2019) Junior Professor for Organisation in Digital Cultures at Leuphana University of Lüneburg, and has held previous research and teaching positions at the University of the West of England, Leuphana University and the University of Siegen. He is a founding co-editor of the journal spheres: Journal for Digital Cultures ( and the book series Digital Cultures (meson press). During the summer of 2019 he was a fellow at the Center for Advanced Internet Studies in Bochum. His research takes place at the interstices of media and organization studies, and is currently focused on the phenomenon of algorithmic management. His most recent publications include Markets (with Jens Schröter/Phil Mirowski/Edward Nik-Khak, meson press and University of Minnesota Press) and an edited issue of Organization on the theme of “the organizational powers of digital media” (with Lisa Conrad/Timon Beyes).

Timon Beyes is Professor of Sociology of Organisation and Culture at Leuphana University Lüneburg. He is a director of Leuphana University’s Centre for Digital Cultures, and holds a fractional professorship at the Department of Management, Politics and Philosophy, Copenhagen Business School, Denmark. He has a background in Sociology and Management Studies and has done his doctoral and post-doctoral research at the Institute of Sociology and the School of Humanities and Social Sciences, University of St.Gallen, Switzerland. His research focuses on the spaces, technologies and aesthetics of organization in the fields of media culture, art, cities as well as higher education.

Paula Bialski is an Associate Professor for Digital Sociology at the University of St. Gallen and a research fellow at Leuphana University’s Center for Digital Cultures. She is an ethnographer of digital technologies, looking at contexts of usage as well as production, and she frames her research within cultural, social and media theory in general, and science and technology studies in particular. She is currently completing a book project that looks at mediocrity and slowness of corporate software work and its relationship to our digital infrastructures. Her previous book, “Becoming Intimately Mobile,” (Peter Lang: 2012), ethnographically researched hospitality networks (, and ride-sharing websites ( in order to understand the relationship between new media, mobility and intimacy, trust, and strangerhood.

Simon Denny is a contemporary artist from New Zealand now living in Berlin. His sculptures and installations result from extensive research into the practices and aesthetics of technology products and the companies developing and marketing them. Denny had solo exhibitions at MOMA PS1 and Serpentine Gallery, among other venues. In 2015 he represented New Zealand at the Venice Biennale. Since 2018 he is a professor for time based media at the HFBK Hamburg.

Silvia Gribaudi – born in Turin, her language as an artist and choreographer intersects performing art, dance, and theatre, focusing on the research on body and on the relationship with the audience. Her artistic language could be summarised as the encounter of dance with a raw, empathetic humour. Among other projects, Silvia is also developing a new work, Mon Jour!, co-produced by Torino Festival / Teatro Stabile di Torino (as part of the European project Corpo Links Cluster) and by Teatro Stabile del Veneto, premiering in 2020.

Andrea Costanzo Martini was born and raised in Italy where he received his first education in contemporary dance and ballet. After few years in Germany where he danced with the Aalto Theater Essen, he moved to Tel Aviv to Join the Batsheva Young Ensemble and later the Batsheva Dance Company.
Trained in both ballet and contemporary technique , since 2007 Andrea is also a Gaga instructor and leads dance workshops around the world.

Claus Pias is Professor for History and Epistemology of Media at the Institute for Culture and Aesthetics of Digital Media (ICAM) at Leuphana University Lueneburg. He studied Electrical Engineering in Aachen and Art History, German Studies and Philosophy in Bonn and Bochum. In 1993 he became research assistant for History of Architecture at Bauhaus-University Weimar. 1996, he became scientific assistant at the chair of »History and Theory of Artificial Worlds«. In 2002 he was appointed an assistant professor (Junior-Prof) for »Media-Technology and Media-Philosophy« at Ruhr-University Bochum. From 2006 to 2010 he was full professor for »Epistemology and Philosophy of Digital Media« at the University of Vienna. Since 2010 he works and teaches in Lueneburg. He was Senior Fellow at the International Research Institute for Cultural Technologies and Media Philosophy (IKKM) Weimar, the International Research Centre for Cultural Studies (IFK) Vienna, and the Institute for Advanced Study / Wissenschaftskolleg Berlin. Claus Pias also is currently the director of the Institute for Advanced Study in Media Cultures of Computer Simulation (mecs), the Centre for Digital Cultures (CDC) and the Digital Cultures Research Lab (DCRL) at Leuphana University in Lueneburg. In 2015 Claus Pias was a Senior Fellow at the Institute for Advanced Study „Kulturelle Grundlagen von Integration“ Konstanz. Main areas of interest are the media history and epistemology of computer simulations, the history of media studies, and the history and epistemology of cybernetics.

Costanza Sartoris is a Ph.D. student in Management at Ca’ Foscari University, Venice, Italy. With a background on management of cultural institutions and curatorial practices, her current research is on culture and technological development. She is doing field research in the Khasi tribal area of Meghalaya, India.

Lydia Jørgensen, PhD, is a post doc at the Department of Management, Politics and Philosophy (MPP), Copenhagen Business School, and at the Institute of Sociology and Cultural Organization, Leuphana University Lüneburg. Lydia’s research interests include atmosphere, space, design and organizational aesthetics, in relation to the aesthetic modulation of the social, the senses and the political. She is interested in and works with experimental qualitative methodologies and performative research approaches.

Maximilian Schellmann, PhD, is currently PostDoc at the Copenhagen Business School, Department for Management, Politics and Philosophy and at Leuphana University Lüneburg’s Centre for Digital Cultures in conjunction with the European Haniel Program on Entrepreneurship and the Humanities. He is also a visiting lecturer at the University St.Gallen. His research interests include Migration Studies, Urban Studies, Organization Theory, Cultural Entrepreneurship and Aesthetics.

Florian Schulz is a postdoctoral researcher, psychotherapist and lecturer at the Research Institute for Organizational Psychology at the University of St. Gallen. His interests lie at the interface between psychology and organizational theory. He has taught and conducted research on management coaching, positive work relationships, the impact of networked technologies on work processes as well as on reflexive practices of self-management.

Massimo Warglien is a professor at the Department of Management, Ca’ Foscari University, Venezia and a member of the Center for Humanities and Social Change. He has been publishing both in general science journals (Science, PNAS, Nature: Scientific Reports) and in specialist journals of different fields (Management Science, Organization Science, Journal of Behavioral Decision Making, Theoretical Linguistics, Journal of Semantics, Synthèse, Games and Economic Behavior, Physica A). He has held visiting position in numerous institutions in Europe, US and India.

Jörg Schulze is the CEO of maze pictures. Maze pictures is an independent production house based in Munich and Berlin, with maze pictures Swiss in Lucerne as an affiliate and a share in Red Balloon Film in Hamburg. The affiliate maze pictures Swiss addresses the increasingly urgent challenges of digital transformation for international cultural institutions. Based on a unique wealth of experience that has resulted in numerous award- winning formats, maze pictures coach and consult on all related topics – from developing an overall digital strategy to the creation of individual cooperative, digital and innovative projects. Among our clients are prestigious museums like the Metropolitan Museum of Art in New York city, Frankfurt’s Städel Museum and Schirn Kunsthalle, as well as the Kunsthaus Zurich, Kunstmuseum Basel and Kunstmuseum Bern with the Paul Klee Centre. Jörg Schulze has already held lectureships at the HSG St.Gallen, the Leuphana University in Lüneburg, as well as at the DFFB in Berlin and the Film Academy in Ludwigsburg. Together with Dr. Carsten Siebert, he is the project manager of the project “”, which was developed in cooperation with the Städelmuseum in Frankfurt and the Schirn Kunsthalle and is supported by the Migros Pioneer Fund.

Carsten Siebert is Chancellor and Managing Director of the Barenboim-Said Academy in Berlin, a music academy co-founded by the conductor and pianist Daniel Barenboim and the literary theorist Edward Said. Carsten studied philosophy, linguistics and German and English literature in Munich, Berlin and Philadelphia. He holds an M.A. from the University of Pennsylvania and a Ph.D. from Humboldt University. From 1999 to 2004, he worked for McKinsey & Company. Also in 1999, he co-founded cta, a Berlin-based film PR agency. Between 2004 and 2009, he was the executive director of artist and director Robert Wilson’s Byrd Hoffman Watermill Foundation in New York and administrator of the Estate of artist George Paul Thek. He has lectured in Philosophy and Cultural Sciences at Humboldt University and the University of St. Gallen and continues an affiliation with Leuphana University Lüneburg.

Chris Steyaert is Professor for Organizational Psychology at the University of Sankt Gallen. He has published in international journals and books in the area of organizational theory and entrepreneurship. He is teaching courses on creativity in relation to the field of team dynamics, entrepreneurship and urban creativity, and experiments with pedagogical approaches drawing up aesthetic forms such as drama, dance, design, documentary and (digital) display. He edited the Routledge Companion to Reinventing Management Education (2016) with Timon Beyes and Martin Parker.